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Advertising Age Article Abstract

Why Marketer Love for QR Codes Is Not Shared by Consumers

Quick-Response Codes Tuck Media Neatly Into an App, but Only 5% of Americans Have Actually Used Them

Published: January 02, 2012

Quick-response codes are everywhere these days. But consumers are not nearly as excited about QR codes as marketers are. ...

Full Article Word count: 779

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