You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract More Marketers Going Long With Super Bowl Spots This Year, Viewers Can Expect to See Fewer Short Jokes and More Epic Ads in the Mold of Chrysler By Brian Steinberg, Published on January 09, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.