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Advertising Age Article Abstract

Francois: The Fiat 500 'Brand Brief Was Wrong'

In an Interview, Chrysler Chief Talks About a More Masculine Fiat, Plans for the Super Bowl and Being 'French Normal'

Published: January 10, 2012

"So far we've been speaking about who we are," said Olivier Francois, CMO for Chrysler and global chief of Fiat. "Now we have to speak about what we make." ...

Full Article Word count: 510

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