You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Unilever's Keith Weed: We Must 'Get to the Future First' Global CMO Talks About New Technologies and Why Apple's iAd Is Still In Unilever's Plans By Michael Learmonth, Published on January 11, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.