You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Digital, Social Media Take Center Stage at Auto Show Marketing Execs from Ford, Audi, Mazda Shoot Down Marketing Myths By Stephen Williams, Published on January 12, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.