You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Marketers Must Think in Verbs or Face Increasing Irrelevance Social Actions (i.e. Like, Share, Tweet) Have Become the New Norm, So Embrace Them By Steve Rubel, Published on January 16, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.