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Advertising Age Article Abstract

Trying to Decide on a Cause-Marketing Category? Consumer Location is Key

The Biggest Difference Among Community Giving Is Where the Money Goes.

Published: January 16, 2012

Donating to the arts may not be as important as keeping the local church thriving, depending on what part of the country you ask. We offer some insight for those looking for the right cause to support. ...

Full Article Word count: 950

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