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Advertising Age Article Abstract

WPP's Kantar Buys China Social-Media Intelligence Expert CIC

Agency Helps Marketers Make Sense of China's Fragmented Digital Landscape

Published: January 17, 2012

WPP Group's Kantar Media is stepping up its digital game in China, acquiring a pioneering local agency called CIC that helps marketers leverage the power of social media. ...

Full Article Word count: 431

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