You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Marketers Had to Be at CES (Not Just Following Along on Twitter) Immersion Is Worth the Trip, Says Mindshare CEO Antony Young By Antony Young, Published on January 18, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.