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Advertising Age Article Abstract

Activision CEO on How 'Massive Leak' Changed the Launch of 'Modern Warfare III'

CEO Eric Hirshberg on How to Turn a Crisis Into an Opportunity

By: 1219
Published: January 18, 2012

Activision didn't really control the launch of "Modern Warfare 3," but it still turned into one of the biggest entertainment launches ever. ...

Full Article Word count: 241

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