You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract LG's 'Smart Thief' Spot Shows You How to Steal an Ultrathin OLED TV LG Has Two Spots on the Chart, and Two Very Different Approaches to Humor By Michael Learmonth, Published on January 18, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.