You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Move Over, 'American Idol': Walmart's the Next Reality Giant Marmalade, Dog Shoes, Other Products Jockey to Win Votes for Space on Retailer's Shelves By Jack Neff, Published on January 18, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.