You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hyundai Doubles Down on Ad Slot Right Before Super Bowl Kickoff 'Pre-kick' Spot, Once Dominated By Pizza Hut, Airs in 'Clear' Consumer Moment By Brian Steinberg, Published on January 18, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.