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Advertising Age Article Abstract

How Wonder Bread Played a Key Role in the Battle Between Marketers and an Overzealous Government

FTC Charges Against the Baker 40 Years Ago Set Into Motion Its Slow Decline

Published: January 23, 2012

The news that the baker of Wonder Bread and Twinkies has filed for bankruptcy (for the second time) probably didn't send shock waves through the streets of adland. But some 40 years ago, FTC charges against Wonder Bread set into motion its slow decline and caused great trepidation in the advertising community. ...

Full Article Word count: 1193

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