You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Wonder Bread Played a Key Role in the Battle Between Marketers and an Overzealous Government FTC Charges Against the Baker 40 Years Ago Set Into Motion Its Slow Decline By Rance Crain, Published on January 23, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.