You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Facebook Branches Out Past 'Likes' with 60 New Lifestyle Apps Expanded Vocabulary Should Have Marketers Thinking, Too By Cotton Delo, Published on January 19, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.