You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'American Idol' Season Premiere Plunges in Ratings but Still Rules Social TV Dumenco's Trendrr Chart of the Week By Simon Dumenco, Published on January 19, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.