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Advertising Age Article Abstract

Microsoft Reorganization Will Shift Marketing Power Further into Product Groups

Company Will Shift Power to Product Units

By: 1487
Published: January 23, 2012

A marketing revamp at the tech giant will shift some accountability from centralized marketing to product-focused business units, such as Windows and Office. The goal is to reduce bottlenecks and redundant roles. ...

Full Article Word count: 556

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