You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CareerBuilder Keeps Chimps in Starting Lineup for Super Bowl Goes Against Industry Move Away From Use of Live Apes By Ken Wheaton, Published on January 25, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.