You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract GM Looks to Recharge Chevy Volt's Image With New Campaign TV, Print Effort Aims to Reassure Public of Brand's Safety and Ingenuity By Stephen Williams, Published on January 25, 2012 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.