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Advertising Age Article Abstract

GM Looks to Recharge Chevy Volt's Image With New Campaign

TV, Print Effort Aims to Reassure Public of Brand's Safety and Ingenuity

Published: January 25, 2012

Following a government hearing, General Motors is breaking a marketing campaign that includes a 30-second TV spot featuring Tim Allen to reinforce the Chevrolet Volt's image as a safe, innovative car. ...

Full Article Word count: 510

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