You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Study: Only 1% of Facebook 'Fans' Engage With Brands Not Many Fans Are Creating Content, But That Might Not Be a Bad Thing By Matthew Creamer, Published on January 27, 2012 18 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.