You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Millennials May Yet Save Our Economic Bacon

But If Economic Growth Is Going to Pick up, We Need Them to Start Acting More Like Boomers

By Peter Francese, Published on January 26, 2012 6

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.