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Advertising Age Article Abstract

What Anheuser-Busch Has Planned for the Super Bowl

Six Ads Include Bud, Bud Light and New Higher Alcohol Line Extension Aimed at Young Adults

Published: January 27, 2012

In a decidedly more serious and stylish approach, its first two spots of the game will tout Bud Light Platinum, part of a bold move to try to recapture consumers who've abandoned beer for hard liquor. But don't worry, the Clydesdales will make an appearance later. ...

Full Article Word count: 869

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