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Advertising Age Article Abstract

P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

Chairman-CEO McDonald: ROI in Digital 'Much More Efficient'

Published: January 27, 2012

Procter & Gamble Co. plans to eliminate about 1,600 "overhead" or nonmanufacturing jobs, including some in marketing. It is banking on digital marketing to help contain media spending long-term. ...

Full Article Word count: 564

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