You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Facebook's 'Frictionless Sharing' Can Create Better Ads On Facebook Advertisers Will Better Understand Facebook Users As They Share What's Really Important To Them By Dave Williams, Published on January 30, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.