You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Art of the Super Bowl Ad: Lee Clow on How Apple's '1984' Almost Didn't Happen The Real Story on Why the Spot Only Aired Once By Ann-Christine Diaz, Published on January 31, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.