You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pepsi's Super Bowl Efforts Emphasize Music, 'X Factor' Throughout Reskins Talent Show's Second-Screen Platform, Sponsors Game-Themed Pandora Station By Natalie Zmuda, Published on February 01, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.