You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why the 2012 Presidential Race Will Be Defined By Data Republicans Are 14% More Likely to Be Interested in Hybrid Cars. Really. By Adam Lehman, Published on February 06, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.