You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Reuters' New Social Dashboard Charts CEO Influence, Chatter About Companies New Tools Mark Latest Effort to Weave Social Media Into the Newsroom By David Teicher, Published on February 02, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.