You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract EU's 27 Countries Have 27 Interpretations of New Privacy Law Hoping for Self-Regulation, Ad Industry Starts Trials of an Ad Options Icon By Emma Hall, Published on February 02, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.