You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Does Bank of America Want From Its New Agency? A Silver Bullet Briefing Document Circulated as Part of Pitch Shows Marketer's Eagerness to Find a New Direction -- and Fast By Rupal Parekh, Published on February 06, 2012 7 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.