You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract CMOs With Skin in the Game Tell Us How They Spent Their Super Bowl Beer and Wings Shared the Roster with iPhones, Twitter and Facebook By Natalie Zmuda and E.J. Schultz, Published on February 06, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.