You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is OK Go's Chevy-Sponsored Music Video One of the Best Product Placements Ever? The Viral Video Auteurs Triumph Again -- and Take Chevrolet Along for the Ride By Simon Dumenco, Published on February 06, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.