You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coke's Super Bowl Polar Bears Draw Bigger Crowd Than Expected More Than Half a Million People Watched Bears Watch the Super Bowl By Natalie Zmuda, Published on February 06, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.