You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Smell-Vertising Hits U.K. With Potato-Scented Bus Shelters McCain Foods Tempts Hungry Commuters to Promote Ready Backed Jacjets , Published on February 07, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.