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Advertising Age Article Abstract

Viewers Really Like 'Halftime in America,' Don't Recall 'Chrysler' Part Quite as Well

But Doritos' Amateur Commercials Score for Both Likability and Brand Recall

Published: February 08, 2012

Here's some cold comfort for Karl Rove: Super Bowl viewers liked Chrysler's "Halftime in America" ad, but they don't remember which brand it promoted quite so well. ...

Full Article Word count: 883

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