News

Advertising Age Article Abstract

PepsiCo Announces Millions in Additional Ad Spend, Plans to Trim Agency Roster

Following Six-Month Strategic Review, Calls 2012 a 'Transition Year'

Published: February 09, 2012

PepsiCo is calling 2012 a "transition year," as it adds hundreds of millions of dollars in advertising spend, trims its agency partners, lays off thousands of employees and positions itself for growth. ...

Full Article Word count: 779

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.