You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Yahoo's New Approach to Content: Ask People What They Want to Read Company Famously Generates 13 Million Homepages. Soon They'll Add a New Wrinkle By Jason Del Rey, Published on February 10, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.