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Advertising Age Article Abstract

The Best Bet for Sears? Ditch Its Softer Side

It Should Retreat to Its Strength, and Its Strength Is Appliances

Published: February 10, 2012

The common remedy for a company in trouble is "more." What else can we do? Who can we buy? How can we expand? That's getting it exactly backwards. ...

Full Article Word count: 1103

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