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Advertising Age Article Abstract

What Brands Can Learn From Bands About Social Marketing

From Tag Yourself in the Audience Photo to Tweet Your Seat for Upgrade, Musicians Play Up to Fans

Published: February 13, 2012

The music business has switched from a one-way relationship to a collaborative dialogue, and musicians have had to learn faster than anyone social media's value to foster relationships with their followers. ...

Full Article Word count: 807

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