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Advertising Age Article Abstract

Pepsi Shops Not Feeling the Love as Marketer Trims Its Ranks 65%

Agencies Await Their Fate as Company Moves to Make Marketing More Efficient and Boost Brand Building With Spending Jump up to $600 Million

Published: February 13, 2012

PepsiCo's move to slash 65% of its agencies sent widespread panic in adland as shops scrambled to call brand managers. Some were told not to worry, but several others were in the dark. ...

Full Article Word count: 802

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