You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Viral-Video Genius Damian Kulash, Lead Singer of OK Go, Tells All In the Wake of Chevy-Sponsored Smash Music Video, a Q&A With the Rocker By Simon Dumenco, Published on February 15, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.