You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract M&Ms Kicks VW's "Dog" in Battle of Web Super Bowl Ads M&Ms's 'Just My Shell' Collected 27.5M Views By Cotton Delo, Published on February 16, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.