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Advertising Age Article Abstract

BBH Launches Business With Video Game for Chupa Chups

Singapore-Based Chuck Studios Will Aim to Make Social Gaming Profitable, Starting With Lollipops

Published: February 16, 2012

Bartle Bogle Hegarty is creating a venture that connects its Chupa Chups client with game developers to help the brand leverage the interactivity and stickiness of social networks. ...

Full Article Word count: 577

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