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Advertising Age Article Abstract

Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses

American Express Cardmembers and Merchants Eligible to Register for Platform Starting Tonight

Published: February 16, 2012

Self-serve is expected to be a cornerstone of Twitter's revenue growth, though its contribution will be small early on while it looks to scale the number of small businesses using its platform. ...

Full Article Word count: 572

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