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Advertising Age Article Abstract

Marketers Could Learn From Negative Political Ads: Keep It Simple

If Negative Advertising Works So Well in the Political Arena, Why Don't Consumer Marketers Use the Same Technique More Often?

Published: February 20, 2012

Why can't competitors of mayonnaise, say olive-oil producers, form a Super PAC to point out the disadvantages of mayo? ...

Full Article Word count: 1078

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