You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is McDonald's Losing That Lovin' Feeling? Sales Are Soaring, but Its Brand Perception Isn't Keeping Pace By Maureen Morrison, Published on February 20, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.