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Advertising Age Article Abstract

Stop the Lin-sanity and Build Lasting Value for Your Brand Instead

Agencies Have a Responsibility to Explain Why It's Better to be the Next Richard Branson Instead of the Next Rebecca Black

Published: February 21, 2012

Somewhere around the 289th hour of nonstop Jeremy Lin, something changed. In sports and in life, we're now much more a culture of "sensations," and less a culture of "stars." ...

Full Article Word count: 809

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