You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Taco Bell to Exchange 'Think Outside the Bun' for 'Live Mas' Fast Feeder Attempts to Position Its Food as Experience, Lifestyle By Maureen Morrison, Published on February 21, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.