You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Arby's Creative Shifts to CP&B Without a Review New CMO Russ Klein Ditches BBDO for Shop He Worked With While at Burger King By Maureen Morrison, Published on February 22, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.