You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Content: Marketing's Best Hope, or More Hype? Done Right, It Can Work Wonders. But Too Many Confuse 'Content Marketing' With PR or Advertising By Matthew Creamer, Published on February 28, 2012 22 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.